unless you don’t care about engagement (in which case, more power to you. On Instagram, that’s visual impact on a mobile device - use 4:5. In fact, landscape images perform worse the tighter the vertical space becomes.ĭon’t let this be you - posting content that’s native to the consumption of the platform is one of the most important things about marketing your art. Instagram allows for a landscape crop ratio down to 1.91:1, but I would highly, strongly, recommend against posting with this crop.Īlthough I understand there’s an artistic vision to be fulfilled sometimes, the truth is that landscape images don’t get the same amount of screen time as 4:5 or 1:1. (Don’t go there) Any landscape crop ratio.You’re trying to avoid a landscape crop size.You need the extra space to complete your composition and a portrait crop just won't do.Square images still perform well generally, although not as well as 4:5.Sometimes, you need a little bit more horizontal space for your images, I get it.Īlthough I’d still recommend you try to squeeze your compositions into a 4:5 crop ratio for Instagram, for some images you just can’t get away with it. It feels natural when viewing on a mobile device.The size allows for the biggest visual impact.

It takes up the most screen real estate when scrolling.

However, in this mobile age where everyone scrolls fast, you have just seconds to impress, and more real estate = more time. Or maybe it forces you to think ahead when you shoot. Sure, it means you might have to make some concessions with your compositions.

I recommend you post in 4:5 for just about everything. Use it for landscapes and everything in between, too! This portrait orientation isn’t just used for tall images and actual portraits.

Instagram photo crop size